Latitude - Big Brother - Time Saving Business Tool - Social Fun?
Let's hear what Google say about it:
“Latitude is a new feature for Google Maps on your mobile device. It’s also an iGoogle gadget on your computer. Once you’ve opted in to Latitude, you can see the approximate location of your friends and loved ones who have decided to share their location with you. So now you can do things like see if your spouse is stuck in traffic on the way home from work, notice that a buddy is in town for the weekend, or take comfort in knowing that a loved one’s flight landed safely, despite bad weather.”
As Google points out, you can only track those that have agreed to be your Latitude pal. “Everything about Latitude is opt-in. You not only control exactly who gets to see your location, but you also decide the location that they see.”
Google Latitudes started as a service that managed to obtain your location and shared it with a group of people, who also revealed their locations. The service was available as part of the mobile Google Maps application or as an iGoogle gadget.
To make the information stored in Google Latitude more useful, you can now display it on a web page, in a feed or add it as a constantly-updated Google Talk status. The location can be added to a badge and embedded on any web page, but there's also an option to get a list of the most recent locations as a KML or JSON feed. Since you may not want to share your precise location, Google Latitude has an option to display the city-level location.
The staff can also check on each other when it is lunch time and agree where to meet. It is a very useful tool as it works from your mobile phone also.